You have come up with a brilliant business idea, you’re ready to go but there is one thing left to do! Branding. You have a beautiful logo all ready to go and all you need now is a business card to hand out at meetings, networking events, and more. But where do you start in designing and making one?
The whole idea behind a business card is to make you and your company stand out from the crowd and to make such an impact that the person receiving it has to call you back for more information. To make this happen, we need to get creative and this is exactly how the Trilogy Print Solutions team wants to help you today.
The Shape
With modern technology and digital printing, it has never been easier to show off your creative skills. You don’t need to go for a standard rectangle shape, you can honestly choose whatever shape you like! Some examples could be a comb-shaped card for a hair salon, a cupcake for a bakery, a cup of tea for a cafe and so much more, your imagination is the limit. If you would like to go for something a little bit more subtle, you could go for rounded corners or even choose a different material such as matte for a different feel.
Look at this business card from Flow Yoga Studio!
Texture & Colour
Another huge benefit in digital printing and modern technology is that using colour doesn’t have to mean breaking the bank. This also means the sky’s the limit when it comes to textures and colours for your design. You can have a matte design, a gloss design and so much more. How your business card feels as well as looks will make a lasting impression in your client’s hands.
Look at this business card for a personal trainer! The design, texture, and interactivity are second to none.
Your Brand’s Voice
Some businesses brand themselves as corporate and professional, some businesses want to be fun and quirky, whatever your brand’s voice is, you should reflect this onto your branding and especially your business card. You should have already created your brand’s guidelines and you will know your fonts, logo, and style of artwork and the business card will reflect this.
This business card is from Brazillian designer Matheus Dacosta who puts an artistic spin on his business cards. He adds hand-painted designs to all of the cards to make them more memorable and something that a client is reluctant to throw out.
Make Them Clever
There is nothing more memorable than something clever and something creative. It may be tempting to just want to create a standard business card, but having a business card with an edge could be the difference between someone throwing it out straight away and someone keeping it for years and years to come. It is imperative to strike the right balance though, don’t go too over the top that your brand won’t be taken seriously, and also remember that the whole point is the contact information, so make this a priority in the design.
Here is a business card with the right balance of creativity whilst keeping all the essential information.
Interactive Elements
Okay, so it is one thing to look at something, but to interact and engage with something is another thing and is usually a lot more memorable. Interactive elements are also a talking point and could further advertise your business through word of mouth. The elements could be anything from creating something, sliding, or pulling an element, literally anything as long as the client is engaged in your card.
This cheese company has created a cheese greter business card that clients can use for years to come.
Creating the perfect creative business card design can be hard but Trilogy Print Solutions can help you to create a business card that will be memorable and stand out amongst the crowd. For more information about our Business Cards in London please get in touch with the team today on 020 7739 2001.