Business cards have been an essential part of marketing since the early 18th century, why you may ask? Because they work. Allowing you to pass on all of your company key information in a matter of seconds, business cards are an amazing way to grow your companies exposure and connect with prospective clients.
What are business cards?
Business cards are a small rectangular piece of card that displays your company information. Often business cards will include name, title, email, website, address and phone number making it easy for the recipient to get in contact with you in the future. If you’re looking to expand your network and grow your business in 2022, you should never leave your home without a set of business cards.
Creative uses for business cards
As mentioned previously, business cards have been around for some time now. Whilst savvy designers are always going to be coming up with a range of new creative business card designs, the way we use these cards are also dramatically changing.
As the landscape of business rapidly changes, business cards are no longer being used to pass on basic company information, now they are being used for new and innovative means of communication with your existing or potential customers
Thank you cards for business
If you have an eCommerce business and your not currently offering some sort of thank you gift in all orders, you are seriously missing a trick. Thank you cards are an amazing way of connecting with your customer after the purchase has taken place. This follow-up card will help to enforce a sentimental connection to the order and specifically the card, encouraging them to keep it and maybe even come back to you next time.
Loyalty business cards
Repeat business is key for succeeding in 2022. If you’re not proactively looking to reach and engage your existing customer base to grow their lifetime value to the business, you are missing out on one of the easiest streams of revenue to your business. Loyalty cards are a great way to encourage repeat business. Allowing your customer to build up points to earn free or discounted goods/services mean that there is an incentive to keep coming back.
Membership business cards
The vast majority of successful businesses offer some sort of promotion that allows customers to become members of an exclusive club. From discounted products to access to events and content, this is a great way to create a deeper connection with your most dedicated customers. Gyms are a prime example of businesses that use membership cards well, other companies such as wholesale companies and cafes have also started to implement membership cards into their marketing strategy.
Social media profile cards
One of the greatest challenges for marketing in this day and age is connecting online and offline channels. Often businesses with a brick and mortar presence do great at reaching their day to day customers but find it very difficult to build their following and engagement online. By creating social media profile cards you can convert physical visitors to the store to visitors to your social media pages.
Event ticket business cards
If you’re looking for new and existing ways to get people to attend your business event, physical cards are an amazing place to start. Handing out an event card to prospects is the perfect way to give them all the details of the event in one quick and easy transaction. You can also consider posting these cards to your existing client base to help improve the exposure the event gets.
Creative uses for business cards summary
Well there you have it, some new and creative ways to help get your business noticed in 2022. Gone are the days when your business cards need to be a simple black and white card with your basic company information on them, now is the time to push the boat out and reach your customers on a deeper level.