In a world of digitalisation, a time where you can access everything from your fingertips, more and more businesses are shifting their marketing efforts over to online channels. 87% of people in the UK were smartphone owners and if your business can’t be found online, you are fighting a losing battle.
Whilst the trend of “going digital” will continue for many years from now, the world of print marketing is slowly becoming a dying art. Businesses have become so focused on mastering the world of online that they have forgotten the tried and tested solution of print marketing and in particular creating business brochures.
What are Business Brochures?
At the end of the day, business brochures are still a key marketing tool.
They can act as a point of contact for your business with potential customers and they can be used to demonstrate what you offer and who is behind your company.
Business brochures are simple, often one-sided, printed documents that typically include: contact information for the company or individual; a summary of offering or services; and images that convey the company’s ethos.
Drive More Revenue with Business Brochures
It’s not just about getting the word out there that you exist, it’s about converting online traffic into real customers and leads.
What if you could use a business brochure to convert your current website visitors?
You can! With a well-designed brochure, you can present your company in a professional manner to potential customers. You can offer them something physical they can take with them; something they can flip through and take their time over. It will help to build up your credibility as an expert in your field, whilst driving more revenue into your business.
Increase Your Brand Visibility
Brochures are an effective way to increase your brand visibility and stand out from the competition.
A brochure is a great way to give potential customers information about your business, its offerings, and what makes it special. It’s a chance for you to tell them what they can expect when they do business with you. Brochures are tangible items that people can hold in their hands, which is another reason why they are so effective.
In addition, brochures make excellent giveaways at events and conferences because they get to speak for themselves. When you hand out brochures as part of a swag bag or gift bag it’s an opportunity for your audience to learn about your business directly from you – without having to navigate around digital screens and deal with any pop-ups or ads.
Distribute To Your Target Market
The best way to get a business brochure into the hands of your target market is to distribute it at events.
You’ll be able to find people who are interested in your business and you can also hand them out to people who may not know about your company.
Not only will this generate new leads for your business, but it also helps create brand awareness. You can use the brochure as a way of advertising for your business and by handing them out, you’ll be able to put your message in front of more people than you would if you were just using online marketing techniques. And by generating new leads, you’ll have more opportunities to reach out and connect with these potential customers.
Cost-Effective Conversions
If you are not a business that can invest heavily in marketing, it is always better to invest in a cost-effective conversion. And what better way to do this than with good old fashioned print marketing?
Print marketing solutions are more cost-effective than digital options and they get the job done. Digital marketing might be the present of the future but until then, print is still the king of communications.
In the world of online marketing, digital offers many benefits that print cannot compete with but when it comes to converting leads into customers, there is no competition.
Out of 100 people who receive your brochures at their doorstep, 5% will convert into customers. This might not seem like much but for businesses on a tight budget, this is an excellent opportunity.
Compared to digital solutions which may have a conversion rate as low as 0.1%, print marketing has a higher conversion rate and costs less money up front.
It doesn’t matter if you are looking for new customers or trying to retain existing ones; by investing in business brochures, you are hitting two birds with one stone.
Inform Customers Effectively
One of the best benefits of print marketing is that it allows you to have an opportunity to speak directly with your potential customers. Whilst many people think they can do this through a website, it is difficult for customers to engage in a two-way conversation with a business if all they are seeing is text and pictures on a screen.
In contrast, when you offer them something tangible in the form of a print brochure, customers will be able to get more information about your company, read about your products and services, ask any questions and request a quote or free trial. This means that the customer has an opportunity to interact with you and determine whether or not your product or service would be suitable for their needs.
A brochure is also more likely to make contact than an email as many people find them less intrusive than emails. If someone wants to throw something away without looking at it then they are going to throw away an email without reading it first but when they have something physical in front of them they are more likely to take the time to read it.
Getting Your Business Brochures Produced
With the rise of digital marketing and the use of brochures becoming less frequent, the cost of printing has risen. This is because print companies are able to charge a premium for a product that has less demand than it used to.
Whilst the cost has risen, they are still considered to be one of the most cost-effective print marketing methods. To help keep your costs down, speak to a local company and discuss deals for your specific requirements. Most reputable print companies will be more than happy to offer a discount on larger orders, bringing the cost per brochure down significantly.
Business Brochures Article Summary
Well there you have it, everything you need to know to smash your marketing goals in 2022 with business brochures. Just remember, if your not looking to connect with your customers across a number of marketing channels, you are definitely missing a trick. Incorporate print into your marketing strategy and succeed as a business this year.